SDAFF Spring Showcase
April 18, 2011 3:36 p.m.
SDAFF launches new SPring SHowcase.
Related Story: Preview: SDAFF Spring Showcase
ANCHOR INTRO: The San Diego Film Foundation kicks off its first ever Spring Showcase tomorrow (April 15). KPBS film critic Beth Accomando says it features premieres as well as audience favorites.
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Non-profit film festivals face a lot of challenges, not all of which are financial. The San Diego Asian Film Festival holds its annual event in October but it strives to maintain a presence all year long with workshops, quarterly screenings and now with it's new Spring Showcase. Managing director Phil Lorenzo says it allows them to bring back films that won audience awards.
PHIL LORENZO: We felt like why not showcase the best films from last year's film festival and other films that may not be timely enough in October. And I think that having more events like that throughout the year will put our presence and our name out there and I think that's the most important thing because we need to stay relevant and I think this showcase will help us do that. (:20)
The Showcase kicks off tomorrow with the San Diego premiere of Jackie Chan's "Little Big Soldier." The Spring Showcase continues through April 22 at the Ultrastar Mission Valley Theaters at Hazard Center.
Beth Accomando, KPBS News
ANCHOR INTRO: The San Diego Asian Film Foundation is celebrating new offices and a new spring film festival. KPBS film critic Beth Accomando speaks with the festival's managing director about the changes.
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The San Diego Asian Film Foundation is the latest non-profit to move into the San Diego Foundation Building at Liberty Station. The Building features a screening room, digital editing suite, and a state-of-the-art conference room that will be used for free monthly screenings. Theses changes excite the Foundation's managing director Phil Lorenzo.
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PHIL LORENZO: The direct benefits to us is having the capacity to do the programs that we've always wanted to do, like expanding our Film Forum, like being able to expand services of the Reel Voices program of giving kids opportunities to edit films. It has also positioned us to welcome more staff and to really effectively use our resources better.
Another change is the addition of the Spring Showcase, a mini-festival to complement the Foundation's annual San Diego Asian Film Festival that takes place in October. The Spring Showcase means that favorites from the fall festival can have encore screenings along side premieres of new films. Lorenzo is particularly happy with the timing of this year's inaugural event.
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PHIL LORENZO: We're having a fundraiser Sunday night for the Japan Relief efforts and we're showing "A Tale of Mari and Three Puppies." It really is a beautiful film. It's about a girl who is displaced from a dog and her 3 pups during the 1984 earthquake in Japan and so I think it's very timely.
The San Diego Asian Film Foundation's Spring Showcase runs today through April 22 at the Ultrastar Mission Valley Theaters at Hazard Center.
Beth Accomando, KPBS News.