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Profile: Legend 3D

January 6, 2012 1:46 a.m.

KPBS arts reporter Beth Accomando profiles San Diego 2D to 3D conversion company Legend 3D.

Related Story: Profile: Legend 3D

Transcript:

This is a rush transcript created by a contractor for KPBS to improve accessibility for the deaf and hard-of-hearing. Please refer to the media file as the formal record of this interview. Opinions expressed by guests during interviews reflect the guest’s individual views and do not necessarily represent those of KPBS staff, members or its sponsors.

ANCHOR: The Academy just announced the 10 films that remain in competition for the Visual Effects Oscar. Three of the films had 2D to 3D conversion done at Legend 3D. KPBS arts reporter Beth Accomando takes a look at the San Diego-based company.

Back in 1987, visual effects pioneer Barry Sandrew invented a digital colorization process that Ted Turner tapped into to colorize many of the classic films in his library. Then 5 years ago, Sandrew saw the prototype for a new 3D ready television.

BARRY SANDREW: I instantly saw the future and I was obsessed by it.

Expanding on the technology he had created for colorization, Sandrew founded Legend 3D and set about marketing his company as the premier place for turning standard two-dimensional flat images into state of the art 3D, also known as stereo visual effects. Work was initially slow because there weren't enough venues equipped to show 3D. But all that's changed. Legend 3D now employs 240 at its San Diego office and about 350 in India. They've also worked on more than a dozen major Hollywood productions including "Alice in Wonderland," all three "Shreks," "Hugo," and the one Sandrew is most proud of, "Transformers 3."

CLIP "Optimus!"

BARRY SANDREW: In "Transformers" one robot had 78,000 pieces and we had to figure out how to bring that into our process and make every aspect of that robot accurate in terms of volume and 3D.

MATTHEW AKEY: It's all about scope, it's about an entire city , giant warring robots blowing up skyscrapers. So there's a lot of depth outside the screen, a lot of depth behind the screen.

Matthew Akey is a visual effects producer at Legend 3D. He says a complex effects shot for a film like "Transformers 3" can have up to 150 layers.

MATTHEW AKEY: You can imagine the work it takes when explosions happen and there's a zillion dust particles that you literally have to place into different levels of depth. I mean there's a lot of work throughout the shot.

Legend 3D developed new software and technology just to manage the enormous workload for "Transformers 3." But when the film opened last summer, Paramount and director Michael Bay asked Legend 3D not to talk about the work they'd done.

BARRY SANDREW: There was an attempt to prevent the audience from prejudging the movie as a converted movie and that's why I think it was presented as maybe only 25% of it was converted. But when it was all said and done after about two weeks. We were allowed to tell everyone that we actually did about 52 percent of it.

But it irks Sandrew to hear people malign conversion and insist that only 3D shot in 3D can look good. He says there are some things 3D cameras cannot capture.

BARRY SANDREW: If you have a highlight in a pool of water or something like that or a shine on a car it looks other worldly and that all has to be fixed.

And Legend 3D can fix it. Big visual effects are their specialty but they also excel at faces. For "Hugo," they tapped into both their 2D and 3D toolbox to work on the vintage George Melies footage that figures crucially in the climax of the film, says Sandrew.

BARRY SANDREW: George Melies was one of the first visual effects pioneers and what he did was absolutely magical. And here we were able to take that and turn it into 3D the way he might have done it.

The task for Legend 3D was not only to covert the 100 year old clips into 3D but to make sure the images looked good at the higher resolution of a theatrical projection, says producer Matthew Akey.

MATTHEW AKEY: When we get footage like this that's vintage you are maintaining the integrity of the technology of the time by helping match and preserve that feel.

The result is footage that looks charmingly hand painted but at the same time uses state of the art 3D conversion to pull audiences into Melies' delightful and fantastical world. The success of films like "Hugo" combined with the momentum in consumer electronics and the film industry give Sandrew confidence that 3D is here to stay. And he sees Legend 3D as here to stay in San Diego where he can mine young talent from the nearby Art Institute.

BARRY SANDREW: Yeah I think it's much better to be in San Diego than in LA

Next up for Legend 3D is something that also has a San Diego tie: "Top Gun." It will be converting the 1986 film for an upcoming 3D theatrical release.

For KPBS News, I'm Beth Accomando.