KPBS arts reporter Beth Accomando explains how one comic book shop is competing with malls on Black Friday.
Related Story: Black Friday For Comics
ANCHOR INTRO: Everyone probably knows what a Black Friday Sale is but do you know about a 4 Color Friday Sale? KPBS arts and culture reporter Beth Accomando explains what one comic book shop is doing to attract customers.
COMIX 1 (ba) (1:14)
The day after Thanksgiving has become the official start of the holiday shopping season with Black Friday Sales drawing customers to malls and big box stores. But Robert Scott — the owner of Comickaze in Clairemont -- thought Black Friday was too dull for a comic book store so he decided to hold a 4 Color Friday Sale since most comics are printed in a 4 color process.
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ROBERT SCOTT: Sales have been brisk as you can see we have plenty of people coming in and out so even with all the big box stores doing their special days it looks like fans will still come in and check us out.
Everything in the store is currently15% off or 25% off between 7 and 9pm tonight. And WalMart is unlikely to have a full scale replica of Thor's Hammer as a doorbuster sale item. Customer Jorge Pacheco was there for the perk of a $20 gift card for buying $50 worth of comics.
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JORGE PANCHECO: Comics are a little bit expensive so the $50 will add up pretty quick. I'm a comic book artist professionally and this is my passion and it's just nice to be able to come and get a good deal on comic books.
As a small business Comickaze is open 365 days a year to satisfy comic and pop culture fans. The 4 Color Friday Sale continues till closing tonight at 9pm.
Beth Accomando, KPBS News.