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Thirsty Consumers Could Find Ways to Skirt Big Soda Bans

April 12, 2013 3:01 p.m.

Soda bans like the one recently floated in New York City could easily backfire, according to a new study out of UC San Diego. In an experiment on limited soda sizes, participants actually bought more soda when jumbo cups were taken off the menu.

Related Story: Thirsty Consumers Could Find Ways to Skirt Big Soda Bans