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Why Do We Pay Hundreds for Shades that Cost $3 to Make?

June 22, 2009 10:59 a.m.

Would you pay $300 for a product that costs $3 to make? Chances are, you already have. It turns out that those stylish designer sunglasses you paid hundreds of dollars for are actually made in factories in China for a fraction of the cost. We speak to Marketing Professor Dr. Lois Bitner Olson about what makes sunglasses a unique product, and why we are willing to pay so much money for something that is so cheap to make.

Related Story: Why Do We Pay Hundreds for Shades that Cost $3 to Make?


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