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Fantasy Sports Growing from Hobby to Multi-Million Dollar Industry

August 12, 2009 11:46 a.m.

Are you ready for some fantasy football? More than 30 million North Americans regularly play fantasy sports. But if you're one of the rest of us, you might ask, "what the heck is fantasy sports?" We speak to the president of the Fantasy Sports Trade Association, and the "godfather of fantasy sports market research" about why people play fantasy sports, and how the industry has grown over the last decade.

Related Story: Fantasy Sports Growing from Hobby to Multi-Million Dollar Industry