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World’s Foremost Public Relations Event Comes to San Diego this Fall:

Public Relations Society of America (PRSA) International Conference expects to attract more than 3,000 attendees from 25 countries to take part in esteemed conference for public relations, marketing and communications professionals.

What: The Public Relations Society of America (PRSA) International Conference is widely considered to be the world’s foremost event for public relations professionals. The Conference offers professional development sessions led by more than 200 experts in a variety of public relations disciplines.

This year’s Conference theme, “Delivering Value,” focuses attention on the importance of public relations at a time when many organizations are cutting back on their marketing expenditures. The International Conference will present four distinct study “tracks” organized around innovative strategies; effective tactics and techniques; specialization and practice areas; and public relations’ roles, outcomes and value to individuals, corporations, governments, nonprofits and other organizations. The curriculum also will include in-depth training on emerging trends and technologies.

Who: PRSA expects the 2009 International Conference to be attractive to in-house marketing and communications professionals along with executives from PR agencies and other communications fields.

When: Saturday, Nov. 7 through Tuesday, Nov. 10, 2009

Where: San Diego Marriott Hotel & Marina
333 West Harbor Dr
San Diego, Calif. 92101
Directions & Parking Information

Why: In today’s ever-changing media landscape, it’s even more important for PR professionals to garner the latest education, expertise and insight. In fact, in April 2009, The Economist noted that, “For business, public relations is an increasingly vital marketing tool — especially as traditional forms of advertising struggle to catch consumers’ attention.”

Cost: Until September 25, 2009, register for the Conference at the “Saver Rate” and save $200. PRSA member and nonmember rates have been discounted for additional savings. The “Saver Rate” cost for PRSA members is $975; the nonmember cost is $1295. To register, visit www.prsa.org/Communications/PRConf2009Registration.html. Attendees can also split the cost of their registration fee into three equal installments. More details on event costs and registration information are available by visiting http://www.prsa.org/IC2009/.

About the Public Relations Society of America (PRSA) The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 110 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 303 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.