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The La Jolla Fashion Film Festival

Promotional flyer for the La Jolla Fashion Film Festival, July 26-28, 2012.

Above: Promotional flyer for the La Jolla Fashion Film Festival, July 26-28, 2012.

The La Jolla Fashion Film Festival centers on a digital vision set in a world class coastal resort – utilizing exclusive screenings held in the center of the "Village", fashion webcasts, seminars and panel discussions, film debuts, industry mixers, after parties, and more.

This three-day event focuses on a new genre of artistic expression - cutting edge fashion film shorts from around the world. Recognizing the emergence of the cinematic genre to the fashion world, LJFFF features productions from established and emerging fashion houses and film directors, using the film short as both an expression of art and as a way to introduce collections to the marketplace.

Schedule of Events:
Thursday July 26th
Press Reception. Plaza at MCASD La Jolla. 4:30-6pm
Evening Break 6-8pm
Screening Program. MCASD La Jolla. 8-10pm
Opening Night After Party @ Barfly 10pm-1am

Friday July 27th
Seminar #1: New Web Platforms. MCASD La Jolla. 3-4pm
Seminar #2: Directors Panel. MCASD La Jolla. 4-5pm
Press Reception. Plaza at MCASD La Jolla. 5-6pm
Evening Break 6-8pm
Screening Program. MCASD La Jolla. 8-10pm
After Party @ Barfly 10pm-1am

Saturday July 28th
Filmmakers Luncheon. By Invitation Only. La Valencia Hotel. 12:00-2:30pm
Seminar #3:Producers Panel. MCASD La Jolla. 3-4pm
Seminar #4: Pitching Short Films. MCASD La Jolla. 4-5pm
Press Reception. Plaza at MCASD La Jolla. 5-6pm
Evening Break 6-8pm
Screening Program. MCASD La Jolla. 8-10pm
Closing Night After Party Announcement of Award Winners @ Barfly 10pm-1am

Location: La Jolla Museum of Contemporary Art, 700 Prospect Street, La Jolla, CA 92037 Google Maps

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