THIS EVENT IS IN THE PAST!
Measuring PR Effectiveness: Myths Disspelled
Above: Image of Katie Paine, author of "Measuring Public Relationships: The Data-Driven Communicator's Guide to Measuring Success"
Are you still counting clip impressions? Need to demonstrate the business value of your PR work to your boss or client in this tough economy? Still searching for the holy grail of measuring PR effectiveness?
Join us for a candid conversation with Katie Paine, the nationally respected measurement guru. Author of "Measuring Public Relationships: The data-driven communicator's guide to measuring success," Katie was named one of PR Week's Power Players for her advocacy of PR measurement. The program includes a delightful breakfast by the talented Chefs at Hard Rock Hotel San Diego.
Date: May 30, 2012
(sponsored by Public Relations Society of America)
Hard Rock Hotel San Diego, 207 5th Avenue San Diego: Google Maps