Above: Image of UCSD professor and author, Sam Popkin.
In a preview for the 2012 San Diego Jewish Book Fair, national Presidential campaign analyst, and UCSD Professor, Sam Popkin presents his in-depth and timely insights from his new book: “The Candidate- What it takes to Win- and Hold the White House.” Lecture and discussion begins 7:00pm on October 4th.
Get the real inside scoop on the Presidential race just 30 days before the General Election! This exciting and detailed “insider’s tour” compares the wins and losses of recent campaigns and where we might be headed in November. Hear about the entertaining characters and lively stories from campaigns past, up to the ongoing 2012 campaign. Understand how and why presidential campaigns succeed-and why they fail.
Popkin’s detailed analysis of winners--and losers--of the last 60 years of presidential campaigns, explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns -- George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008--and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns--the small details and the big picture, the surprising mistakes and the predictable miscues--in a riveting account of what goes on inside a campaign and what makes one succeed while another fails.
Ticket Information: $8.00 members, $10 non-members