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Rady School Of Management: Change Management - Make The J-Curve Work For You

Successful implementation of change is contingent on helping people embrace a new way of doing things. The traditional tools of communication and persuasion are often insufficient in dealing with emotionally based resistance. After learning the J-Curve model, you’ll be able to use a unique set of tools to immediately speed the implementation of any change.

This course teaches the cognitive, emotional and behavioral reactions at the five stages of the J-Curve. Using best management practices for each stage, this course guides leaders through overcoming the misconceptions and resistance that often accompany change.

Date: October 18th from 7:45am - 12pm
Cost: $325
Registration fee includes course materials, campus parking and breakfast

For more information, visit

Location: UCSD Rady School of Management 9500 Gilman Drive San Diego, CA 92093 Google Map

Graphic logo for the Rady School of Management.

Above: Graphic logo for the Rady School of Management.


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