Above: Graphic logo for the Rady School of Management.
Whether a company is striving to win in the core markets in which it competes, expand globally into emerging markets, or engineer a breakthrough and create uncontested market space in order to avoid the trap of commoditization, the challenge of these initiatives is the same: The enterprise and its business teams must deduce and architect the customer value proposition, or CVP, it must deliver in order to win—and do so according to world-class best commercial practice, using customer centric methodologies and tool sets that leverage customer-community insights to transcend what customers can imagine on their own, and systematically create and sell solutions that customers want.
This course is taught by Gary Lillian, MBA Kellogg Graduate School of Business at Northwestern University, who has successfully led customer facing executives and business teams in a diverse set of situations.
Registration includes tuition, course materials, parking, breakfast & lunch.
For more information: visit the Rady Center for Executive Development website