Above: Promotional image for the UCSD Rady School of Management Social Media Marketing Workshop event.
As a brand and marketing strategy consultant I am frequently asked, “What should my presence on Facebook or Twitter be?” An excellent question, but not the correct one. In fact, there are two questions that should be asked – “First, do I have a well defined brand strategy and if so, how does social media fit into that brand strategy and plan?”
At this workshop, you will learn how to first build a strategically sound brand strategy, then build a consistent communications plan across social and traditional media channels – with a strong focus on social media. Ultimately, you will come away understanding the optimal role of social media, whether you’re in a B2B, B2C or non-profit organization.
Plan on bringing your brand and social media challenges and leaving with practical tools to build and execute compelling brand and social media strategies.
Registration fee includes course materials, campus parking and continental breakfast.
For more information: visit the Rady Center for Executive Development website
Location: UCSD Rady School of Management 9500 Gilman Drive San Diego, CA 92093 Google Map