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Economist explains why we willingly spend so much on Starbucks coffee

Audio

Aired 4/19/09


Tim Harford explains the economics behind topics as diverse as used car sales, Starbucks coffee, supermarket products, third world poverty and poker. The author of The Undercover Economist and a Dear Economist column joins host Tom Fudge.

Guest:

  • Tim Harford writes the Dear Economist column for the Financial Times Magazine and he's author of the book The Undercover Economist.

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