Tuesday, March 21, 2006
The survey examined on-campus marketing at 20 high schools throughout the state. It found 60 percent of product ads were for foods high in sugar or fat. In addition, most of the logos on sports equipment were for sodas.
Vicki Berends is with the Public Policy Institute. She argues kids see enough junk food ads on T-V.
Berends: And what makes it more harmful is that in schools it's really a clutter-free environment, where kids see these messages really without any other competing messages vying for their attention.
San Diego City schools have a contract with Coca-Cola. But the district doesn't allow the company to sell Coke in its vending machines, or feature the product in on-campus ads. Kenny Goldberg, KPBS News.