Campaign Mailers: Tips for Separating Fact from Fiction

Monday, November 6, 2006

By Rebecca Tolin and KPBS Public Broadcasting

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You may have noticed some campaign ads don’t let facts get in the way of a convincing message. Candidates, political strategists, special interest groups and business interests are all trying to win your vote with emotional appeals. Even in technology-rich California, good old-fashioned snail mail is a favorite means of advertising. But can you trust what those glossy mailers say? Rebecca Tolin sat down with a political science professor from UCSD to sort through the maze of campaign propaganda. 

Guest:
  • Thad Kousser, UCSD political science professor.

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