Tuesday, August 28, 2007
It was directed by an NYU student filmmaker named Antonio Campos. He got the opportunity through the Breaking the Video project sponsored by MTV and Sub Pop Records , The Shins record label. The project gives college students and aspiring filmmakers/music video directors the opportunity to make a video for a well-known band. The bands then choose the winning concept among all the entrees.
Perhaps the boys in The Shins played with Lite-Brites while growing up, humming progressive pop melodies while all the other kids on the block were playing t-ball and torturing small animals. Whatever the reason they were drawn to this concept and its distinctive look, I'm sure glad they were. It's just what I would want a sleepless night to look like.