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PETA vs. The Olsen Twins

Campaign poster

PETA has just launched a campaign against the Olsen twins for both wearing and using fur in their new clothing line.

Can the image machine blowing behind the Olsen twins withstand this assault? Which begs the question, who likes the Olsen twins anyway? I mean, where is this fan base that keeps them on the cultural landscape? I'm assuming it's pre-pubescent girls, but what are they holding onto for admiration? Back in the day when, for example, Madonna was the pop idol for young girls, she was at least producing music. Girls may have reinvented themselves in her ever-changing image but the emotional attachment began and sustained itself through her music. And, Madonna has a pop music legacy. What do these two have to offer anyone?

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Whatever you think of PETA's controversial tactics, you have to admit, if you pit one against the other in terms of social contribution, PETA wins hands down. I don't know about you, but I can certainly deal with one less celebrity fashion line and a ban on Olsen twin tabloid photos.

On a related note, did anyone see the HBO documentary on PETA president Ingrid Newkirk? It's called I Am An Animal . I missed it but heard it was fascinating. I think it's still "On Demand."