Paul McCartney Embraces New Marketing Strategy with Starbucks
Tuesday, June 5, 2007
Alison St John (Guest Host): If you listen much to KPBS, you've probably heard about One Book, One San Diego. Well, here's an even bigger idea. How about one CD, one world? Pop into a Starbucks anytime, anywhere in the world today and you are going to hear Paul McCartney's new release, Memory Almost Full .
Starbucks is calling it a global listening event for its 6 million plus patrons and McCartney's decision to go the coffee house route suggests something is changing in the music industry.
- George Varga, pop music critic for the San Diego Union-Tribune .
To view PDF documents, Download Acrobat Reader.