Paul McCartney Embraces New Marketing Strategy with Starbucks

KPBS | By KPBS Public Broadcasting

Published June 5, 2007 at 10:28 AM PDT

This story was published more than 16 years ago.

Paul McCartney's new album, "Memory Almost Full" gets released today. It's also the first album to be released on Starbuck's Hear Music label. Starbucks stores all across the world will be playing McC

Alison St John (Guest Host): If you listen much to KPBS, you've probably heard about One Book, One San Diego. Well, here's an even bigger idea. How about one CD, one world? Pop into a Starbucks anytime, anywhere in the world today and you are going to hear Paul McCartney's new release, Memory Almost Full .

Starbucks is calling it a global listening event for its 6 million plus patrons and McCartney's decision to go the coffee house route suggests something is changing in the music industry.

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Guest

George Varga, pop music critic for the San Diego Union-Tribune .