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Will La Jolla Charge Beach-Goers to Park?


Tom Fudge:  Last night, the La Jolla Shores Association met to consider a proposal to charge people parking near the La Jolla coast. Next Wednesday, there will be a public forum on the plan, held at the Museum of Contemporary Art. The proposal is aimed at reducing congestion in La Jolla's beach areas. And it is already generating some serious controversy.

Being able to park free at the beach is one of those very emotional issues in San Diego. But plenty of people believe traffic in beach areas has just gotten too bad. It's time to start addressing the problem, and charging people to park is one way to do it. 

Part of the motivation for this move in La Jolla comes from an academic study of free, on-street parking and its relationship to traffic.  

Dr. Donald Shoup will have a "Community Conversation" on Wednesday, March 21, from 5:30 p.m. to 7 p.m. in the Sherwood Auditorium at the Museum of Contemporary Art La Jolla. The public is welcome.


  • Martin Mosier, member of the La Jolla Parking Advisory Board and vice-chairman of Promote La Jolla, Inc.
  • Donna Frye, San Diego City Councilwoman representing the 6th District
  • Dr. Donald Shoup, professor of urban planning at UCLA

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