When Being a Geek is Chic

KPBS | By KPBS Public Broadcasting

Published March 24, 2009 at 7:30 AM PDT

This story was published more than 15 years ago.

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Why are geeks the new chic? And how will they dominate the world? We'll talk with the author of "The Geeks' Guide to World Domination" to find out how you can empower your inner geek.

When Being a Geek is Chic

Maureen Cavanaugh : Could it be that geek is the new chic? There's evidence to support the claim. Consider the fame and wealth of the man who may be the chief geek of our time, Bill Gates, or the Hollywood honors bestowed on "Lord of the Rings" director Peter Jackson. There's the popularity of TV's geeked-out "Ugly Betty," and there are some who even suggest President Obama is a bit of a geek.

Guest

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Garth Sundem , author of the newly released "The Geeks' Guide to World Domination: Be Afraid, Beautiful People," as well as his earlier book "Geek Logik."