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INDEPENDENT LENS: Art And Copy

Airs Sunday, October 31, 2010 at 10:30 p.m. on KPBS TV

Above: Lee Clow, surfer and chairman and chief creative officer of TBWA WorldwideChiatDay, in front of a full-size iPod billboard inside the Los Angeles office. Clow has been largely responsible for Apple's ad campaigns since 1984.

This film, about advertising and inspiration, reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry.

Cliff Freeman of Cliff Freeman and Partners, collector of vintage radios and the man who created "Where's the beef?" for Wendy's, in his New York City office.
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Above: Cliff Freeman of Cliff Freeman and Partners, collector of vintage radios and the man who created "Where's the beef?" for Wendy's, in his New York City office.

Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in "Art & Copy" were responsible for "Just Do It," "I Love NY, " "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them.

Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

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Trailer: Independent Lens: Art And Copy

Above: "Art & Copy" reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured led the way in the advertising revolution.

Video

Video Excerpt: Independent Lens: Art And Copy

Above: Watch the story of the real mad men -- and women -- who changed the way we feel, see, and buy in "Art & Copy." This clip reveals how Bill Bernbach brought art and copy together in the agency.