Steve Jobs - One Last Thing
Airs Wednesday, November 23, 2011 at 11 p.m. on KPBS TV
Tuesday, November 1, 2011
Gain unique insight into what made Steve Jobs tick in "Steve Jobs - One Last Thing." There has been near-universal agreement that the late Apple founder was a great innovator in business and technology, but why was he great? What were the influences that shaped his character and drove him to such success from humble beginnings? With colleagues who worked closely with him and those who have chronicled his life, take an unflinching look at the mercurial, brilliant man and review his many talents and achievements.
"You have to be run by ideas, not hierarchy. The best ideas have to win." — Steve Jobs
In a never-before-broadcast interview from 1994, Jobs expounds on his philosophy of life: “You tend to get told that the world is the way it is, but life can be much broader once you discover one simple fact; and that is that everything around you that you call life was made up by people no smarter than you … Once you learn that, you’ll never be the same again.”
"Steve Jobs – One Last Thing" takes its name from a catchphrase Jobs used to tease and titillate audiences at the many successful publicity launches he helmed for the ever evolving Apple product line. Appearing to reach the end of a presentation, he would then announce to the expectant crowd: "Oh … one last thing,” before unveiling the company's latest design achievement.