skip to main content

Listen

Read

Watch

Schedules

Programs

Events

Give

Account

Donation Heart Ribbon

Truth By Repetition’: The Evolution Of Political Mud-Slinging

A demonstration is held against the Supreme Court's

There's always name-calling in national elections, but now there are more ways to get the message out, says political opposition researcher Michael Regebian. The past election, he says, the dirt was just flying more often.

Regebian and Alan Huffman -- both former investigative reporters -- dig up background on their clients' opponents. While their currency is facts, many of the political attacks this election cycle were doling out something different.

"A lot of the attacks were fact-based, but I feel like facts are more often a supporting actor, if they appear at all," Huffman tells Jacki Lyden, host of weekends on All Things Considered. "And what really resonates on the Internet or in an ad is more important than whether or not they're factually based."

In their work, Regebian and Huffman also look for potentially harmful information about their own clients, to prepare them for what's out there, as they said on weekends on All Things Considered in March. They tell Lyden they're still amazed at what candidates assume won't be discovered about themselves.

The Supreme Court's Citizens United decision certainly had an impact on campaigning, particularly in advertising, Huffman says, but it wasn't exactly a boon to those in the field of fact-based background research.

"I think it is going to be more difficult to sort of wedge the truth, based on documentation, into the campaign when you've got huge amounts of money that can just sort of create truth by repetition," Huffman says. "So, in a sense ... it's just about the evolution of opposition research, and it's really not clear yet where it's going."

Copyright 2012 National Public Radio. To see more, visit www.npr.org.

We've upgraded to a better commenting experience!
Log in with your social profile or create a Disqus account.

Please stay on topic and be as concise as possible. Leaving a comment means you agree to our Community Discussion Rules. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus