Tortilla factories in the Mexican border city of Juárez are participating in a campaign to help find missing women and children.
The outer wrappers of the tortilla packages are imprinted with an eerie image of an upright set of women's clothing without a body or face. The image is set in the urban desert landscape of Ciudad Juárez, where dozens of women have gone missing in the last four years. The packages urge residents to report a missing person to 066, Mexico's emergency hotline.
The tortilla wrapping is being distributed to 40 neighborhood stores as part of a government campaign to help prevent future disappearances. The tortilla shops are located in neighborhoods identified by a local university as "high risk."
Since the 1990s Juárez has become notorious for the brutal murders of hundreds of women. Most of those cases remain unsolved. Some of the women who have disappeared more recently share similar profiles to those who were murdered. They are young, live in poor neighborhoods and take the bus to work and school.
This year alone the Chihuahua state prosecutor's office in Juárez received more than 300 reports of missing women. The majority of those cases were resolved, but 25 cases remain open.
