Will San Diegans Spend Cyber Monday Shopping?
Monday, December 2, 2013
Aired 12/2/13 on KPBS Midday Edition.
Miro Copic, Professor of Marketing, SDSU College of Business Administration
The traditional Thanksgiving weekend holiday shopping bonanza was in full swing this year. But some stores — like Target and Walmart — didn't wait until Black Friday to start offering deals.
So how important is Cyber Monday now that the holiday frenzy of shopping spans more and more days? And what new tricks are stores offering online customers to grab their attention — and their pocketbooks?