Burger King Looks To Rule In Crimea After McDonald’s Abdicates
Thursday, April 10, 2014
One week after McDonald's announced it was temporarily closing its three restaurants in Crimea, Burger King Russia has said it plans to open shops on the disputed peninsula.
Dmitry Medoviy, CEO of the Russian branch of the fast-food empire, tells ITAR-TASS that Burger King is "planning to introduce our services in Crimea, though, I can neither tell you when exactly it will happen, nor how many restaurants there will be."
"Burger King operates about 200 restaurants in Russia. The brand has worked under franchise since 2010, when the first outlet opened in a Moscow shopping mall. In 2012, Russia's second-largest bank, state-owned VTB, paid $50 million for a 47 percent stake in Burger King Russia, the company that now operates the franchise. In 2013, VTB sold 12 percent of the company to a financial investor, reducing its stake to 36.6 percent, Forbes.ru reported."
McDonald's cited the "evolving situation" in Crimea when it said it would shut off its fryers there. The chain has restaurants in the Crimean cities of Simferopol, Sevastopol and Yalta.
That evolving situation, of course, includes Crimea's split from Ukraine last month.
After the collapse of Ukraine's pro-Russia government in February (following months of protests in Kiev and other cities), Russian forces and pro-Russia militias moved to seize strategic locations on the Black Sea peninsula.
Meanwhile, Crimeans voted in favor of joining the Russian Federation and Russian President Vladimir Putin moved to annex the peninsula — over the objections not only of Ukraine's new leadership but also the U.S. and other Western nations.
Now, there are fears that tens of thousands of Russian troops near Ukraine's eastern border may move into other parts of that nation.
Click here to see much more of our coverage of the crisis in Ukraine.
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