Put Your Name On A San Diego County Trail, Ballfield Or Playground For A Price
Thursday, February 13, 2014
Aired 2/13/14 on KPBS Midday Edition.
Amy Harbert, Deputy Director County of San Diego Department of Parks and Recreation
Miro Copic, Marketing Professor, San Diego State University
There's nothing that warms a philanthropists heart as much as seeing their name on a legacy building or project.
San Diego is full of examples, and now, such naming rights could be yours on a slightly more modest scale.
The San Diego County Board of Supervisors recently voted to allow individuals, businesses or nonprofits to name sections of public parks, including ball fields, playgrounds and trails, for fees starting at $1,000.
So your favorite park garden or pool could soon be brought to you by your neighbor or a local pest control business.