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Put Your Name On A San Diego County Trail, Ballfield Or Playground For A Price

Above: This playground at the Otay Lakes County Park is one of the county's park amenities available for individuals, businesses and organizations to name for between $2,000 and $40,000.

Evening Edition

Aired 2/13/14 on KPBS Midday Edition.

Amy Harbert, Deputy Director County of San Diego Department of Parks and Recreation

Miro Copic, Marketing Professor, San Diego State University

Transcript

There's nothing that warms a philanthropists heart as much as seeing their name on a legacy building or project.

San Diego is full of examples, and now, such naming rights could be yours on a slightly more modest scale.

The San Diego County Board of Supervisors recently voted to allow individuals, businesses or nonprofits to name sections of public parks, including ball fields, playgrounds and trails, for fees starting at $1,000.

So your favorite park garden or pool could soon be brought to you by your neighbor or a local pest control business.

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