Post-Memorial Day, San Diego beaches usually look in need of sprucing up: At least some people seem to leave trash behind. No one knows that better than the original beach clean-up group, I Love A Clean San Diego, which has been fighting litter in the county for six decades.
During that time, the environmental movement has stayed true to its mission: to educate and motivate people to care for their environment. And in doing so, the group has become a major force by changing our laws and personal habits.
The nonprofit environmental organization first came on the scene in 1954 when the community was growing and litter was developing as an issue. In response to the growing trash problem local officials create the "War Against Litter" Committee. This later became I Love A Clean San Diego.
Sixty years later, it's now the longest-running independent environmental group in San Diego County.
Executive Director Pauline Martison talks with KPBS Midday Edition about the organization's history and future.
