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New Signs Point To Downtown San Diego Attractions

A sign installed next to Civic San Diego's pedestrian bridge near Harbor Drive in downtown San Diego, Feb. 11, 2016.

A $1.9 million project to install more than 200 signs giving directions to drivers, bikers and pedestrians downtown has been completed, according to Civic San Diego.

The "wayfinding" signs point the way to attractions, education facilities, parks, museums, historic attractions and government buildings. They replace older signs that were only helpful to drivers.

Downtown San Diego, with a maze of one-way streets, can be difficult to navigate for those unfamiliar with the area.

"As our community grows and we continually attract more residents, businesses, and visitors downtown, we saw an opportunity to not only meet the growth objectives of the neighborhood, but also make it easier for everyone to navigate around this unique part of our city," said Reese Jarrett, president of Civic San Diego. "Downtown has a wealth of history, attractions and businesses, and with our wayfinding project now complete, everyone, whether they're walking, biking or driving can enjoy mobility with ease."

The design, selected through three public open houses and nearly 50 stakeholder interviews, provides a consistent theme throughout downtown, according to the agency, which coordinates development for the city of San Diego.

The project was funded by revenue from the Downtown Community Parking District and a $335,000 grant from the San Diego Association of Governments.

The Downtown San Diego Partnership, Little Italy Association and Port of San Diego will help perform upkeep of the signs in their respective areas.

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