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A Growing Passion: The Business Of Blooms

More and more San Diegan’s strive to make socially, environmentally, and economically responsible choices. From earth-friendly and water wise gardens to organic foods and habitat restoration, we demand options that protect our health, feed our communities, and protect our natural resources. A GROWING PASSION is a lifestyle program that explores San Diego County’s agriculture and horticulture activities as an expression of this growing earth-friendly movement. In the series premiere, host Nan Sterman visits a hardy few who are helping San Diego’s floraculture industry to survive and thrive.

Pickers harvesting flowers at Rainbow Hill Protea Farm in Fallbrook, Calif.

Pickers harvesting flowers at Rainbow Hill Protea Farm in Fallbrook, Calif.

Credit: Courtesy of Michael Gerdes, AGP Productions, LLC

Rainbow Hill Protea picker at work.

Rainbow Hill Protea picker at work.

Credit: Courtesy of AGP Productions, LLC

Dawn and the Rainbow Hill Protea crew after harvest.

Dawn and the Rainbow Hill Protea crew after harvest.

Credit: Courtesy of Michael Gerdes, AGP Productions, LLC

Truck loaded with flowers after harvest at Rainbow Hill Protea in Fallbrook, Calif.

Truck loaded with flowers after harvest at Rainbow Hill Protea in Fallbrook, Calif.

Credit: Courtesy of Michael Gerdes, AGP Productions, LLC

Rainbow Protea landscape.

Rainbow Protea landscape.

Credit: Courtesy of AGP Productions, LLC

Flowers, Rainbow Hill Protea

Flowers, Rainbow Hill Protea

Credit: Courtesy of Marianne Gerdes, AGP Productions, LLC

Protea bud

Protea bud

Credit: Courtesy of Marianne Gerdes, AGP Productions, LLC

Rainbow Protea

Rainbow Protea

Credit: Courtesy of AGP Productions, LLC

Proteas packed to ship.

Proteas packed to ship.

Credit: Courtesy of AGP Productions, LLC

Noted floral artist, educator and speaker René van Rems with host Nan Sterman and  floral arrangement.

Noted floral artist, educator and speaker René van Rems with host Nan Sterman and floral arrangement.

Credit: Courtesy of Michael Gerdes, AGP Productions, LLC

Floral Trade Center, Carlsbad, Calif.

Floral Trade Center, Carlsbad, Calif.

Credit: Courtesy of Michael Gerdes, AGP Productions, LLC

Boxes of tulips, Floral Trade Center, Carlsbad, Calif.

Boxes of tulips, Floral Trade Center, Carlsbad, Calif.

Credit: Courtesy of Michael Gerdes, AGP Productions, LLC

Grevlilea "Moonlight" flowers

Grevlilea "Moonlight" flowers

Credit: Courtesy of AGP Productions, LLC

California lilac bloom up close.

California lilac bloom up close.

Credit: Courtesy of AGP Productions, LLC

California lilac blooming.

California lilac blooming.

Credit: Courtesy of AGP Productions, LLC

Dramm & Echter, horticultural greenhouse producer, 1150 Quail Gardens Drive, Encinitas, Calif. 92024

Dramm & Echter, horticultural greenhouse producer, 1150 Quail Gardens Drive, Encinitas, Calif. 92024

Credit: Courtesy of Nan Sterman

Gerbera, Dramm & Echter.

Gerbera, Dramm & Echter.

Credit: Courtesy of Nan Sterman

Gerbera, Dramm & Echter.

Gerbera, Dramm & Echter.

Credit: Courtesy of Nan Sterman