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Something Ventured: Risk, Reward And The Original Venture Capitalists

Apple. Intel. Genentech. Cisco. ATARI. "Something Ventured" explores the creation of an industry that went on to become the single greatest engine of innovation and economic growth in the 20th century. The story is told by the venture capitalists who dared to make it happen, and includes interviews with a number of the country’s finest entrepreneurs, who share how they worked with these risk takers to grow some of the world’s most successful companies. This film was directed by Emmy Award-winning filmmakers Dan Geller and Dayna Goldfine, and executive-produced by Paul Holland and Molly Davis.

Steve Jobs and Mike Markkula, early CEO of Apple.

Steve Jobs and Mike Markkula, early CEO of Apple.

Credit: © Mike Markkula

Woz (Steve Wozniak), programmer and co-founder of Apple and Steve Jobs.

Woz (Steve Wozniak), programmer and co-founder of Apple and Steve Jobs.

Credit: Courtesy of © Tom Muenecke

Mike Markkula, early CEO of Apple

Mike Markkula, early CEO of Apple

Credit: © Copyright of Geller/Goldfine Productions

Arthur Rock, early investor in Fairchild Semiconductor, Intel, Apple and Teledyne

Arthur Rock, early investor in Fairchild Semiconductor, Intel, Apple and Teledyne

Credit: © Copyright of Geller/Goldfine Productions

Tom Perkins, founder of Kleiner Perkins Caufield & Byers, early investor in companies linke Genentech and Tandem.

Tom Perkins, founder of Kleiner Perkins Caufield & Byers, early investor in companies linke Genentech and Tandem.

Credit: © Copyright of Geller/Goldfine Productions

Don Valentine, founder of Sequoia Capital; early investor in companies like Apple, Cisco, Oracle, Electronic Arts and LSI Logic.

Don Valentine, founder of Sequoia Capital; early investor in companies like Apple, Cisco, Oracle, Electronic Arts and LSI Logic.

Credit: © Copyright of Geller/Goldfine Productions

Dick Kramlich, founder of New Enterprise Associates, investor in companies like PowerPoint, Juniper Networks, Macromedia and Dallas Semiconductor.

Dick Kramlich, founder of New Enterprise Associates, investor in companies like PowerPoint, Juniper Networks, Macromedia and Dallas Semiconductor.

Credit: © Copyright of Geller/Goldfine Productions

Reid Dennis, founder of Institutional Venture Partners

Reid Dennis, founder of Institutional Venture Partners

Credit: © Copyright of Geller/Goldfine Productions

Bill Draper, founder of Sutter Hill Ventures; Founder of Draper Richards

Bill Draper, founder of Sutter Hill Ventures; Founder of Draper Richards

Credit: © Copyright of Geller/Goldfine Productions

Pitch Johnson, co-founder of Draper and Johnson Investment; founder of Asset Management Company

Pitch Johnson, co-founder of Draper and Johnson Investment; founder of Asset Management Company

Credit: © Copyright of Geller/Goldfine Productions

Bill Bowes, founder of US Venture Partners.

Bill Bowes, founder of US Venture Partners.

Credit: © Copyright of Geller/Goldfine Productions

Bill Edwards, founder of Bryan and Edwards

Bill Edwards, founder of Bryan and Edwards

Credit: © Copyright of Geller/Goldfine Productions

Jim Gaither, one of the early developers of the venture financing structure still in use today

Jim Gaither, one of the early developers of the venture financing structure still in use today

Credit: © Copyright of Geller/Goldfine Productions

Gordon Moore, founder of Intel; one of Fairchild Semiconductor’s “Traitorous Eight.”

Gordon Moore, founder of Intel; one of Fairchild Semiconductor’s “Traitorous Eight.”

Credit: © Copyright of Geller/Goldfine Productions

Jimmy Treybig, founder of Tandem.

Jimmy Treybig, founder of Tandem.

Credit: © Copyright of Geller/Goldfine Productions

Nolan Bushnell, founder of Atari

Nolan Bushnell, founder of Atari

Credit: © Copyright of Geller/Goldfine Productions

Dr. Herbert Boyer, co-founder of Genentech

Dr. Herbert Boyer, co-founder of Genentech

Credit: © Copyright of Geller/Goldfine Productions

Sandy Lerner, co-founder of Cisco

Sandy Lerner, co-founder of Cisco

Credit: © Copyright of Geller/Goldfine Productions

John Morgridge, early CEO of Cisco.

John Morgridge, early CEO of Cisco.

Credit: © Copyright of Geller/Goldfine Productions

Robert Campbell, founder of PowerPoint

Robert Campbell, founder of PowerPoint

Credit: © Copyright of Geller/Goldfine Productions

The Fairchild 8, who left the lab of Nobel Prize winner William Shockey to form Silicon Valley's first start-up, Fairchild Semiconductor. From left to right: Gordon Moore, C. Sheldon Roberts, Eugene Kleiner, Robert Noyce, Victor Grinich, Julius Blank, Jean Hoerni and Jay Last. 1960

The Fairchild 8, who left the lab of Nobel Prize winner William Shockey to form Silicon Valley's first start-up, Fairchild Semiconductor. From left to right: Gordon Moore, C. Sheldon Roberts, Eugene Kleiner, Robert Noyce, Victor Grinich, Julius Blank, Jean Hoerni and Jay Last. 1960

Credit: Courtesy of Wayne Miller/Magnum Photos

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