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Laura McVicker

Social Media Strategist

Photo of Laura McVicker

As the social media strategist, Laura McVicker is responsible for managing the station’s social media platforms. This includes creating and sharing content, stories, and announcements; setting content priorities and guidelines; and growing the station’s presence and engagement across its social media platforms.

Laura has been in journalism for 11 years, first starting out at a small daily newspaper in Southern Oregon. Later, she moved to the Portland, Ore., area and covered the courts beat for The Columbian newspaper. While at the paper, she discovered a love for digital journalism and social media and began aggressively using it in her reporting. Her next roles drew from that love: social media manager for KATU News in Portland and NBC San Diego.

Laura appreciates the public service approach of KPBS to provide deeper, more thoughtful perspectives to news and education.