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Comments made by Kubota

Mayor Filner Weighs In On Sequestration And More

If you know your TOT history, then you know that in 1964 when the TOT was created, all of the money was supposed to be used for tourism promotion as a way to create jobs and economic growth. Today, 100% of the TOT funds collected from hotel guests goes to the City’s general fund to support lifeguards, roads, police, fire, etc. Tourism is the second largest traded economy in San Diego and employs 160,000 people. The TMD was created as a public-private partnership for the hotels to fund destination marketing which benefits the entire San Diego region and all San Diegans through employment and the City’s general fund. That’s why the TMD is supported by the City Council and the City Attorney. This is NOT a “sweetheart deal” for the hotels. With the looming sequestration, and our competitors like Las Vegas spending $90 million a year on destination marketing, holding the TMD money hostage is just creating another nail in the coffin for San Diego’s fragile economy.

March 4, 2013 at 1:30 p.m. ( | suggest removal )

Economists See Budget Cuts Putting The Recovery At Risk

In San Diego we’re headed for a double whammy, sequestration and cancelling our entire destination adverting campaign for spring and summer. Why is destination advertising important? Tourism is a largely service industry which has employment at its base and provides jobs that can’t be outsourced. In fact, it employs 160,000 people in San Diego. There’s a lot of talk about “big hotels” being the only benefactor of destination marketing, but when tourist come here they don’t just stay in their hotel rooms, they go out to restaurants, museums and attractions, they ride in taxi cabs and shop in retail stores. Ask the local brewery, harbor cruise or neighborhood bed and breakfast how important it is to advertise San Diego. Tourists create jobs which in turn creates tax revenue. If San Diego wants to better weather the storm of sequestration, it shouldn’t kill the goose that lays the golden egg.

March 1, 2013 at 2:11 p.m. ( | suggest removal )