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'It Must Schwing: The Blue Note Story'


  • WHEN Multiple dates from Feb 7 - Feb 13, 2019[days & times]
  • WHERE Reading Cinemas Town Square, 5500 Grossmont Center Drive, La Mesa, CA 91942
    Map | Website
  • AGES All ages
  • COST $13.25 - $18

This year’s San Diego International Jewish Film Festival opens with the West Coast premiere of It Must Schwing: The Blue Note Story on Thursday, Feb. 7 at 7 p.m. at the Reading Cinemas Town Square.

The film chronicles the lives of Alfred Lion and Francis Wolff, two young émigrés who fled from Berlin before the Nazi regime in 1939 that founded the legendary jazz label Blue Note Records in New York. The label rose to prominence for assembling an impressive roster of jazz greats including Miles Davis, John Coltrane, Herbie Hancock, Sonny Rollins, Wayne Shorter, Thelonious Monk, Quincy Jones and more.

- Single Ticket (JCC Members): $13.25
- Single Ticket (Non-Members): $15.25
- Opening and Closing Night: $18
- Festival passes, senior, student and group rate discounts are available.

For showtimes, full film descriptions or to purchase tickets, visit

Dates and times of events are subject to change without notice. Always check the event organizer's website for the most updated schedule before attending.

SPONSORSHIP | Become a sponsor today!