Business Networking Demands More than Face Time

KPBS | By KPBS Public Broadcasting

Published June 25, 2007 at 8:14 AM PDT

This story was published more than 16 years ago.

Whether your aim is to score a date, land a new job, or simply make new friends, networking is a way to improve your prospects. We speak with a local serial entrepreneur about the secrets of his succe

Alison St John (Guest Host): It's that time of year when thousands of eager young students leave the security of the ivory tower and hit the streets of the real world. And what is one of the key skills to landing a good job and then landing a better one? Networking.

And it works for new job seekers as well as experienced ones. Our business guru Neil Senturia is in with some fresh insights into networking in the digital age. How to take advantage of the virtual world and why women may like to network more than men but are less apt to use the art of schmoozing.

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Guest

Neil Senturia, serial entrepreneur and currently the CEO of Quanlight, an L.E.D. chip company. He also teaches entrepreneurship in the MBA program at San Diego State University, and he co-hosts a weekly radio show about entrepreneurship, I'm There for You Baby, The Entrepreneur's Guide to the Galaxy .