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U-T San Diego Buys Eight Community Weekly Newspapers

San Diego's daily newspaper announced Friday that it has bought the firm that publishes eight community weeklies around the county.

U-T San Diego purchased Mainstreet Communications, which puts out the La Jolla Light, Rancho Santa Fe Review, Del Mar Times, Solana Beach Sun, Carmel Valley News, Poway News Chieftain, Rancho Bernardo News Journal and Ramona Sentinel.

The community newspapers have a combined average net circulation of 99,431, according to the Circulation Verification Council and Mainstreet Media.

The U-T said it will create a new division, U-T Community News, to operate the publications.

U-T San Diego publisher Douglas Manchester said the acquisition is part of an overall strategy to better serve the San Diego community by putting out hyper-local news that complements the more regional reporting of the flagship newspaper.

"We are thrilled to be taking on the stewardship of these community newspapers," Manchester said. "We firmly believe that community news is one of the hallmarks of strong local newspapers, and we intend to continue this legacy for many years to come."

The community newspapers will continue to operate under current management and with separate staffs supported by the U-T San Diego newsroom, according to the U-T.

Phyllis Pfeiffer, current group publisher of Mainstreet Communications' San Diego publications, will continue to lead the community newspaper group as vice president and general manager of the U-T Community News division.

"With the resources of U-T San Diego ownership, we believe we can be more effective than ever in serving our local communities," Pfeiffersaid. "We look forward to expanding our reach and building upon our brand of news."

U-T San Diego will offer advertising in the community publications as part of its integrated media portfolio.

Comments

Avatar for user 'Justin Roberts'

Justin Roberts | November 3, 2013 at 8:16 a.m. ― 1 year ago

The corporate media behemoth grows even larger... Pardon me while I gag on this for a moment.

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Avatar for user 'dialyn'

dialyn | November 4, 2013 at 7:41 a.m. ― 1 year ago

When Manchester succeeds at buying up all local media, it will be the end of finding balanced reporting. He is trying to buy San Diego to force his political agenda....it will be a sad day when he succeeds. But money talks in this town and unfortunately he and his pals have too much of it. When Manchester has the only voice, it is the end of honesty and truth in reporting.

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Avatar for user 'JeanMarc'

JeanMarc | November 4, 2013 at 9:02 a.m. ― 1 year ago

It is ok, we have KPBS to balance it out. Teehee :)

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Avatar for user 'Eddie89'

Eddie89 | November 4, 2013 at 12:43 p.m. ― 1 year ago

Very sad news for our community.

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