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In The Era Of The Foodie, Why Are Jack In The Box Tacos So Popular?

A Jack In The Box taco is pictured in this undated photo.

Credit: Fast Food Critic via Flickr

Above: A Jack In The Box taco is pictured in this undated photo.

In The Era Of The Foodie, Why Are Jack In The Box Tacos So Popular?

GUEST:

Russell Adams, editor, The Wall Street Journal

Transcript

A story in the Wall Street Journal about the number of Jack In The Box tacos Americans eat each year is becoming a viral sensation this week.

San Diego-based fast food chain Jack In The Box sells 554 million tacos each year. This is puzzling, wrote Russell Adams, an editor at the Wall Street Journal, because the tacos have been described by fans as both, "a wet envelope of cat food" and "vile and amazing". However, the tacos are so popular that even celebrities love them. In 2013, Selena Gomez posted a photo of her birthday cake, which was made out of Jack In The Box tacos, to Instagram. In fact, the tacos are often posted to social media.

Adams discusses some theories behind the popularity of Jack In The Box tacos Thursday on Midday Edition.

Selena Gomez's Jack In The Box Taco Cake

My cake was... Jack n the box tacos... Yes.

A photo posted by Selena Gomez (@selenagomez) on

Saturday Night Treat

Saturday night treat! #jackintheboxtacos #gglamtour #SibellaInstaTakeover

A photo posted by Center Theatre Group (@ctgla) on

#jackintheboxtacos

Everything I do, I do it for you. #jackintheboxtacos

A photo posted by Casia Correll (@casbot) on

Fulfilling our American duties with midnight taco runs.

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