Tuesday, February 15, 2011
San Diego-based Qualcomm slipped a bit on the Barron's list of the most respected firms among the 100 largest publicly traded companies.
San Diego's only entry on the Barron's list of most-respected firms among the nation's 100 largest public companies slipped a bit.
Barron's List: Most Respected Companies
- Berkshire Hathaway
Qualcomm moved down five spots from last year, to number 33. Barron's asked 92 U.S. money managers to evaluate the largest companies. The San Diego-based company develops wireless technology that's used in phones and computers.
Qualcomm ranked just ahead of Anheiser-Busch and Samsung, and just behind The Royal Banks of Canada and Louis Vitton. Apple topped the list for the second year in a row.
The money managers considered several factors in ranking companies. They looked at management, business strategy, and ethical practices. They also considered a firm's competitive edge and how much money the company made. Revenue and profit wasn't the most important factor, however.
Fifty-seven percent of the managers survey either highly respected or respected Qualcomm. Only 3 percent of those polled gave the company negative marks.