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Barrio Logan Gets Its Mercado

A day before the grand opening of the new Northgate Gonzalez supermarket in Barrio Logan, a local priest splashed holy water over the staff gathered together at the front of the store.


Aired 12/12/12

A new grocery store opens today in Barrio Logan. It's a community dream that’s been in the works for decades.

"I know a lot of you," he said, then pointed to one female employee, "Didn't I marry you?" he asked.

"My sister," she shouted back to him, smiling.

This tight-knit community has been waiting decades for a supermarket within walking distance. The Latin-themed Northgate Gonzalez store is part of the Mercado redevelopment project that’s been in the works for twenty-one years.

Carlos Castañeda, who grew up in Barrio Logan and helped lobby for the Mercado project, said it was about time the neighborhood had a source of fresh produce and reasonably-priced groceries.

“The city just totally neglected us for decades, Castañeda said.

"So the fact that we’re sitting in an area that had junkyards, had toxic waste sites, believe it or not, and now we’re sitting in a beautiful market that’s going to serve the very community that it’s surrounding, it is a very big deal.”

It's such a big deal that the San Diego City Council and new Mayor Bob Filner proclaimed Tuesday Northgate Gonzalez Mercado Day.

Company officials said the store would employ about 125 people, many of them from the surrounding neighborhood.


Avatar for user 'Dothscribble'

Dothscribble | December 12, 2012 at 11:24 a.m. ― 2 years ago

Impressive a toxic waste site could become such an asset without fury, violence or the quaint mass-grave or two.
Is it true a brutal green card be required to operate the complementary Switchblade/ Spraypaint dispenser? The UN will be informed.

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Avatar for user 'Really123'

Really123 | December 12, 2012 at 11:39 a.m. ― 2 years ago

Dothscribble- not sure what your trying to say, is it sarcastic? Can you truly be opposed to a grocery store opening up in an inner city vacant lot?

In my opinion, thank God it's finally here. This will be my grocery store. Northgate is an amazing market and will truly be an asset for not only Barriio Logan residents, but the residents of the surrounding neighborhoods as well.

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Avatar for user 'lilbritian007'

lilbritian007 | December 12, 2012 at 5:05 p.m. ― 2 years ago

Dothscribble- Something tells me you are scared of black people.

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Avatar for user 'Chachoz'

Chachoz | December 14, 2012 at 7:41 a.m. ― 2 years ago

Great news for the neighborhood! So many great people making things happen there, enhancing that area, from the new Public Market, to Bread and Salt, to now the Northgate Market! I wish that the reporter would have told us exactly where (i.e. "between National and Logan", or even a street name and number) in Barrio Logan the Northgate project is though. I'd like to visit!

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Avatar for user 'Natalie Walsh'

Natalie Walsh, KPBS Staff | December 14, 2012 at 7:59 a.m. ― 2 years ago


The market's address is: 1950 Main Street San Diego CA 92113.

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Avatar for user 'Missionaccomplished'

Missionaccomplished | December 14, 2012 at 12:51 p.m. ― 2 years ago

Gothscribble, is that code for your identity politics?

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Avatar for user 'Chachoz'

Chachoz | December 16, 2012 at 8:32 a.m. ― 2 years ago

Thanks Natalie!

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Avatar for user 'JeanMarc'

JeanMarc | December 17, 2012 at 3:54 p.m. ― 2 years ago

Make sure you wear a bullet proof vest when you go to this market in the middle of the worst part of town.

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Avatar for user 'Really123'

Really123 | December 18, 2012 at 7:48 a.m. ― 2 years ago

JM, this is my part of town, and although your characterization is completely wrong, I prefer you continue to think incorrectly. I would hate to have you in my neighborhood for any reason.

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Avatar for user 'JeanMarc'

JeanMarc | December 21, 2012 at 11:27 a.m. ― 2 years ago

Sorry, but the barrio logan area has the highest concentration of gangs and violence in san diego.

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Avatar for user 'WonderProfessor'

WonderProfessor | December 23, 2012 at 6:35 a.m. ― 1 year, 12 months ago

I ride my bike through this neighborhood on my commute to work. It is very dangerous indeed. The people there live in houses and have kids and drive cars and go to work and church and the bank and the market -- every day!. It is really scary. Yes, JeanMarc, you belong in the safe and secure suburbs, surrounded by barbed wire and armed guards. Being so close to these undesirable people is not for you. Stay away! Stay far away! (Whew! Hopefully that will be one less person in the Los Cuatro Milpas line!)

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