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San Diego Charities Encourage Generosity On ‘Giving Tuesday’


Laura Dietrick, Executive Director, University of San Diego, Caster Family Center for Nonprofit Philanthropic Research

Major Lee Lescono, Divisional Commander, The Salvation Army


The Tuesday after Thanksgiving has been dubbed Giving Tuesday, a national movement that started last year to encourage people to support local charities.

Dozens of charities across San Diego County are hoping the day becomes for philanthropy what Black Friday is to bargain shopping. That's because charitable check-writing has been relatively flat in recent years due to the recession. Some local nonprofits have also struggled with federal cuts from sequestration.

San Diego nonprofits involved in the campaign include the San Diego Imperial County Red Cross, where CEO Tony Young plans to live in a mock shelter outside Red Cross headquarters in Kearny Mesa beginning Tuesday until enough money is raised to get him back home.

Young said the effort, called Shelter of Hope, is being launched to bring awareness to the vital services the Red Cross provides in the community when a family loses its home to a fire.

Tips For Choosing A Charity

-Clarify your beliefs and preferences

-Make sure mission aligns with your vision

-Verify charity's legitimacy

-Do your research

(from GuideStar a 501(c)(3) public charity)

"The Red Cross is on the scene, we evaluate the situation, we actually put them in hotels, we pay when it comes to their food and their shelter," Young said.

As part of the campaign, the Red Cross plans to give away Red Cross bags to the first 250 San Diegans who stop by and donate.

Other participating charities in San Diego include the San Diego Food Bank, Armed Services YMCA and the Salvation Army.

KPBS' Alison St John, Natalie Walsh, Patty Lane and Peggy Pico contributed to the Midday and Evening Edition segments

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