The Effect of Rhetoric on Voter Habits

Political strategists, campaigners and of course candidates themselves all work to influence voters. With a 24-hour news cycle and millions spent in political ads, how can you make informed decisions? Some warn that unless Americans sift through the spin, we risk going to the voting booth armed with misinformation. Our guest tonight says that every time our vote is based on persuasion rather than platform, a little bit of democracy has been lost.

Guest

• Leo Walder, Behavioral Psychologist