A high turnout of voters is expected in the November general election, when people will be casting ballots to decide who's President. That means an expensive campaign season ahead for proponents of ballot measures. From Sacramento, Jenny O'Mara reports.
Sixteen million Californians are already registered to vote and more on the way. Many are predicting a record turnout of those voters for the November presidential election. Mark Baldassare with the Public Policy Institute of California says that's a large number of voters to reach, and Baldassare says that means lots of ads will be crowding the airwaves.
Baldassare: "We don't have any US Senate elections, I'd be surprised if California becomes a battleground in the Presidential race this fall so for those initiative proponents and opponents, they can't, so to speak, ride on the coattails on statewide candidates, they're going to have to make the case on their own to the voters."
And it's likely that more measures will appear on the November ballot; plenty are circulating. The deadline to qualify citizen initiatives is June 26th.
