How can we motivate people to vote? Published April 27, 2012 at 11:20 AM PDT This story was published more than 13 years ago. Facebook WhatsApp Email In a democratic society, the right to vote is among the most important and powerful tools to affect change in one's country. Voting matters. So why do so few people actually cast their vote? What motivates you to get to the ballot box? How do you persuade others that it's important to vote?