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Coronado Mayor Discusses Suicide Prevention Barriers, Controversial Tweet

Coronado Bridge

Photo by Rennett Stowe / Flickr

Above: Coronado Bridge

Coronado Mayor Discusses Suicide Prevention Barriers, Controversial Tweet


Richard Bailey, mayor, city of Coronado


This week, state transportation officials released the results of a feasibility study on possible suicide prevention barrier options for the Coronado bridge. Yet, lack of funding may delay the project.

Since it opened in 1969, nearly 400 people have jumped to their deaths, according to the Bridge Collaborative for Suicide Prevention. The Coronado Bridge has the second highest number of suicides behind the Golden Gate Bridge in San Francisco, where suicide prevention nets are currently being installed.

RELATED: While Suicides Off Coronado Bridge Add Up, Lighting Project Raises Concerns It Could Get Worse

News of the study came on the same day a host at the radio station that broadcasts Padres games tweeted a controversial promo for his new radio show with a photo of the Coronado Bridge and the phrase " a new morning show."

The Padres responded Tuesday to the tweet, posted by Kevin Kline who is employed by the broadcaster Entercom Communications, with a statement which reads in part, "We find the comments made last night by Entercom’s employee offensive, insensitive and completely unacceptable. Mental illness and suicide are not joking matters. Additionally, we’ve expressed our concerns to Entercom around the tone and direction of the station they have chosen to create..."

Kline's tweet has since been deleted. Later, Kline tweeted an apology, saying the "comment was reprehensible and inexcusable."

Coronado Mayor Richard Bailey reacts to the study's findings and the controversial tweet Tuesday on Midday Edition.

Suicide-Prevention Resources

The It's Up to Us campaign is aimed at empowering San Diegans to talk openly about mental illness and seek help.

SDSU: Go here for high-risk indicators.

Finding Help: Access & Crisis Line (888) 724-7240.

San Diego Crisis team: (800) 479-3339

SDSU Counseling & Psychological Services: (619) 594-5220.


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