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SPECIAL COVERAGE: Living With Wildfires: San Diego Firestorm 10 Years Later

Tijuana Begins New Program to Boost Tourism

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Tijuana's Tourism and Conventions Bureau launched a new tour today designed to show off positive aspects of the city. The tour comes as tourism in the region has dropped off due to long border waits and security concerns. KPBS reporter Amy Isackson has details.

Officials from Tijuana's Tourism and Conventions bureau say the tour will stop at 13 spots around the city including restaurant row, a brewery and the largest casino in Mexico.

The tour will last two hours. Guides speak both English and Spanish.

Tickets cost $10 for an adult and one child. People can catch one of three tour buses especially outfitted for the tour at the city's cultural center.

The President of Tijuana's Toursim Bureau hopes the tour will help both tourists and people who live in Tijuana see a different side of the city.

Tijuana is desperate to bring tourists back. Millions have stayed away due crime, the U.S.' s economic downturn and hours long border waits.

Tijuana's mayor recently came to San Diego to assure people his city is safe for visitors.

Amy Isackson, KPBS News.

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