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Residents Say South Bay Has Too Many Alcohol-Related Billboards


Aired 4/20/09


A new survey reveals residents of San Diego's South Bay think there's an over-abundance of alcohol advertising in their community. KPBS Reporter Kenny Goldberg has more.


There are 28 billboards on one section of South Bay's Palm Avenue. Eleven of the ads are alcohol-related. Many are in Spanish.


Researchers surveyed South Bay residents at random.  Eight out of ten said they would support policies to reduce the amount of alcohol advertising.


Rene Santiago is with San Diego County's Health and Human Services Agency.


"Three out of five residents said alcohol advertising targets specific minorities," Santiago says, "Particularly here in the South region, and around cultural events like Cinco de Mayo, that target specific Hispanic youth and Latino communities."


The City of San Diego bans alcohol advertising within 500 feet of schools. Some argue the city should adopt more wide ranging restrictions.



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