Economy

Ad Exec Says Seduction is Key to Woman's Success in Business

By Thomas Fudge / Science and Technology Reporter

Published May 5, 2009 at 9:44 AM PDT

This story was published more than 14 years ago.

Does the glass ceiling still exist? According to one of the most powerful women in American business, it does. But Nina DiSesa, chairman of the advertising agency McCann Erickson New York, says to get to the top you have to play the game like a man.

(Originally aired on July 10, 2008.)

Maureen Cavanaugh: Secretary of State Hillary Clinton summed up her failed run for the presidency last year as a race that put cracks into the glass ceiling. That see-through barrier has been blamed for stopping women from gaining real power in business and politics. It's the adult version of the "No Girls Allowed" sign on the clubhouse door.

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Although there are now big cracks in the glass ceiling, many women are still getting headaches trying to break through. So advice from women who have already made the treacherous and sometimes painful journey is always welcome.

Tom Fudge talked with Nina DiSesa last year. Here's that interview.

Guest

Nina DiSesa, chairman of the advertising agency McCann Erickson New York, and author of "Seducing the Boys Club: Uncensored Tactics from a Woman at the Top."

Ad Exec Says Seduction is Key to Woman's Success in Business

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