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Return Of US Open To San Diego Promises Economic Boost

People sit in the stands at the 18th hole of the U.S. Open Championship at Torrey Pines South Golf Course on June 11, 2008.

The United States Golf Association made it official Tuesday, the U.S. Open will return to San Diego in 2021.

The U.S. Open Golf tournament will carry a hefty economic punch when it comes to San Diego. The overall impact will dwarf the impact of the annual Farmers Insurance Open.

San Diego officials estimated the previous U.S. Open played in San Diego generated an economic impact of $142 million.

That's six times the boost the region gets from the Farmer's Insurance Open played here each February. And local analysts say the impact of the 2008 Open was muted by the Great Recession.

USGA official Dan Burton said selecting a site for the tournament is very competitive.

"Lots and lots of places in America would love to have the U.S. Open, so we are constantly in discussion about where the best places to take the Open are," Burton said.

San Diego scored high as a location, according to Burton, and the golf association likes the fact the region's mild climate makes it easy to control the firmness of the greens.

The 2021 U.S. Open will be the 14th time the major golf championship will be held in California.

Comments

Avatar for user 'ChuckT2014'

ChuckT2014 | June 18, 2014 at 1:26 p.m. ― 5 months, 1 week ago

Being able to boast that your golf property is and/or has hosted the US Open absolutely increases the value of your golf property and brings the city tourism revenue as well. When a golf course hosts a prestigious event like the US Open they increase the value of their brand expeditiously. To read more click on the following link http://www.golfmarketingmmc.com/chuck-s-blogs/golf-club-marketing-and-brand-management-82/

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Avatar for user 'Len'

Len | June 18, 2014 at 2:22 p.m. ― 5 months, 1 week ago

Statements to be taken with a box car of salt: "San Diego officials estimated the previous U.S. Open played in San Diego generated an economic impact of $142 million." Numerous studies show city officials (not just SD) wildly overestimate the dollar value of "name" sports events, as they do arguments for stadiums for which the owners want public money to build.
The link, above, is to an entity of a business which markets golf, which makes it suspect, but even if its sales pitch is valid (operative word: "sales") it shows that golfers (and those who own courses or home developments incorporating courses) benefit from "tournaments." More could be done to "elevate" the city's "image" by spending tournament money instead on facilities for the homeless, seen sleeping on the streets, for example.

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