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Campaign Mailers: Tips for Separating Fact from Fiction

You may have noticed some campaign ads don’t let facts get in the way of a convincing message. But can you trust what those glossy mailers say? Rebecca Tolin sat down with a political science profess

You may have noticed some campaign ads don’t let facts get in the way of a convincing message. Candidates, political strategists, special interest groups and business interests are all trying to win your vote with emotional appeals. Even in technology-rich California, good old-fashioned snail mail is a favorite means of advertising. But can you trust what those glossy mailers say? Rebecca Tolin sat down with a political science professor from UCSD to sort through the maze of campaign propaganda. 

Guest:

  • Thad Kousser, UCSD political science professor.
A big decision awaits some voters this July as the race for San Diego County’s Supervisor District 1 seat heats up. Are you ready to vote? Check out the KPBS Voter Hub to learn about the candidates, the key issues the board is facing and how you can make your voice heard.